Usability Testing & Evaluation

Usability Testing and Evaluation

Gravytrain’s Usability Testing and Evaluation maximises the potential to convert a click generated by search into a sale. Recent research estimates that among the numerous costs associated with ineffecient site design, the two most damaging are:

i. Losing about 50% of the potential sales, due to visitors being unable to find what they want.

ii. Losing about 40% of repeat visits, due to a negative initial visit.

The figures above demonstrate the necessity of this service when considerring marketing a site.

“After using Gravytrain’s evaluation services, our site’s repeat customers increased tenfold .”

Michael Glynn- Marketing Director, Mortgage Plus

With Our Usability Testing and Evaluation, you get...

Improved download times- We will look at the content on your web site and optimise them to increase the speed at which it delivers to users.

Improved navigation-Our experts will examine the the navigation of your site and improve flow to areas that potential customers could be missing.

Decreased cost of customer/user support- With your site optimised users will have less need for support as the customers experience will be more efficient.

Easier to understand design for users- We will optimise your design so the most basic of users will be able to navigate through your website with ease.

More repeat visits- With an enhanced site and a pleasurable initial experience, the user will feel more inclined to return.

Our Usability Testing and Evaluation ensures you are not losing vital custom and delivers assurance that your website is achieving to its full potential.

If you are interested in our Usability Testing and Evaluation please contact Kevin Taylor:
020 89412364 or kevin@gravytrain-ltd.com